branding development

popChoc Popcorn

The Brief:

Create a brand for online culinary specialists “popChoc Popcorn” to promote a one-day-only flavoured popcorn sale.

Our Approach:

We approached this truly unique project by initially tackling an understanding of the desired target audience - a highly important step. With flavoured popcorn being quite a niche market, we wanted to make the brand stand out and be memorable; so the fun, simple and colourful approach was highly successful in gaining publicity for the popcorn sale.

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